Top 3 Tips to Create the Best Auto Dealer Website

What if your dealership could be open 24 hours a day, 7 days a week, without requiring extra staff? Your dealer website helps you achieve just that! With a responsive dealer website, potential customers can find a car whenever and wherever they want. With online shopping now playing an integral role in the car buying process, a well-designed dealer website is a must. In addition, your website is a great way to engage with your customers by providing them with helpful tools such as a built-in ...

Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...

3 Steps For Managing Your Auto Dealership’s Online Reputation

There’s no denying it—managing your online presence can be confusing and tedious. From managing your website, to establishing a social media presence and managing your reviews, it can be almost as confusing as trying to get your taxes done over the phone (I don’t wish that on anyone!). That being said, it’s still important to manage your online presence well, especially when it comes to your Online Reputation and, more specifically, your reviews. Online reviews can make or break a dealer...