Announcing a Strategic Partnership With DealerTrack

Dealertrack and DealerCenter Announce Strategic Partnership With DealerCenter DMS and F&I Open Platform Integration Dealertrack and DealerCenter announced today a strategic integration partnership delivering a more connected F&I workflow. Independent retail dealerships using DealerCenter’s DMS platform can seamlessly connect customer information to Dealertrack’s open F&I platform, allowing for a smoother workflow with credit application processing. This will give dealers using...

Top 3 Tips to Create the Best Auto Dealer Website

What if your dealership could be open 24 hours a day, 7 days a week, without requiring extra staff? Your dealer website helps you achieve just that! With a responsive dealer website, potential customers can find a car whenever and wherever they want. With online shopping now playing an integral role in the car buying process, a well-designed dealer website is a must. In addition, your website is a great way to engage with your customers by providing them with helpful tools such as a built-in ...

Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...