Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...

5 Tips to Help Your Dealership Prepare for Tax Season

For some dealerships, the tax season is already well underway. For others, tax season sales have had a slow start, a far cry from the large influx of customers seen in tax seasons past. While the tax season has had a slower start (likely due to the mandatory PATH Act Delay for filers), this slow start should not alter yearly revenue or sales—sales typically seen in February will likely be recovered in March and April. As these crucial next few months’ approach, your dealership must be ready ...

The Political Climate of the U.S. Auto Industry

2016 was a great year for the US auto industry. New car sales reached a record high of 17.55 million vehicles, topping the 2015 record of 17.47 million, and used car sales experienced similar growth, reaching a record of 40.6 million, topping the 2015 record of 38.3 million.  Low gas prices, low interest rates, and lower unemployment rates all contributed to the rise in sales and kept consumers buying throughout 2016. Most consumers opted to buy big—over 60% of new car buyers bought larger ve...