Two Ways to Help You Understand the Difference Between DMS and CRM

The start to any dealership is to understand what software is necessary to run the business. It’s easy to get confused with understanding the type of systems that are needed. Below we share two ways to help dealers understand the products that will be essential for the business. There are two types of products that are very important to use when managing a dealership. One being the Dealer Management System (DMS) and the other being the Customer Relationship Management (CRM) system. Wh...

Why use a CRM?

Imagine during the busiest time of the sales season, that you are managing over 20 potential customers. Now imagine that all of your other sales associates are doing the same. That can translate to hundreds of potential customers! Tracking this many leads can be challenging and overwhelming. A simple miscommunication error or forgetfulness can lead to losing a potential customer. Now, imagine if you had an easy-to-use tool to help remind you and organize your efforts related to your customers...