Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...

Most Sought After Car Brands Nationally

The U.S. is a large, diverse country that includes different industries, multiple climates and terrains, etc. These geographic differences are important to take into consideration when purchasing inventory since they can determine what makes and models are popular in your region. For example, a 4×4 may be more sought after in Montana while a convertible may be more popular in Miami or Los Angeles due to local industries or weather. In addition, certain areas are more likely to buy American made...

Knowing Your Target Market & Customer Demographic

So you’ve done all the hard work and now you’re a licensed, insured and bonded dealership with a great location. Everything is set and you’re ready to sell cars right? Not exactly. You still need the right cars! In this highly competitive automotive marketplace, your inventory is what’s going to make or break you. The last situation you want to find yourself in is having a lot full of cars that no one wants to buy.  As a new dealership, you’ll need to take into account evolving ind...