Top 3 Tips to Create the Best Auto Dealer Website

What if your dealership could be open 24 hours a day, 7 days a week, without requiring extra staff? Your dealer website helps you achieve just that! With a responsive dealer website, potential customers can find a car whenever and wherever they want. With online shopping now playing an integral role in the car buying process, a well-designed dealer website is a must. In addition, your website is a great way to engage with your customers by providing them with helpful tools such as a built-in ...

Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...

Most Sought After Car Brands Nationally

The U.S. is a large, diverse country that includes different industries, multiple climates and terrains, etc. These geographic differences are important to take into consideration when purchasing inventory since they can determine what makes and models are popular in your region. For example, a 4×4 may be more sought after in Montana while a convertible may be more popular in Miami or Los Angeles due to local industries or weather. In addition, certain areas are more likely to buy American made...