The Complete Guide to Auto Dealer Forms

Running an auto dealership inevitably means dealing with a LOT of forms. Buyer’s Guides, Odometer Statements, Warranty Forms—it can seem overwhelming when looking at all the different types. When it comes to figuring out which forms you need though, it’s pretty much always dependent on who, where, and what your deals are pertaining to. Who is your customer? Where is your customer coming from? What state are you in? What does your state require for doing deals? Lastly, what deal are you ...

Top 3 Tips to Create the Best Auto Dealer Website

What if your dealership could be open 24 hours a day, 7 days a week, without requiring extra staff? Your dealer website helps you achieve just that! With a responsive dealer website, potential customers can find a car whenever and wherever they want. With online shopping now playing an integral role in the car buying process, a well-designed dealer website is a must. In addition, your website is a great way to engage with your customers by providing them with helpful tools such as a built-in ...

Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...