How to Sell Cars to Millennials: Top 5 Tips from a Millennial Buyer

It’s no mystery the car buying process is changing due to those ranging in ages between 18-35 – Millennial. Having been born in 1988, I belong to the largest and most misunderstood age bracket in the U.S. Through my years of experience in the automotive industry, I’ve found many dealers find it difficult to differentiate between Millennial fact and fiction. That’s why I’m here to offer insight into how we think and behave as consumers. 1. Instant Gratification Culture Mille...

The Complete Guide to Auto Dealer Forms

Running an auto dealership inevitably means dealing with a LOT of auto dealer forms. Buyer’s Guides, Odometer Statements, Warranty Forms—it can seem overwhelming when looking at all the different types. When it comes to figuring out which forms you need though, it’s pretty much always dependent on who, where, and what your deals are pertaining to. Who is your customer? Where is your customer coming from? What state are you in? What does your state require for doing deals? Lastly, what d...

Top 3 Tips to Create the Best Auto Dealer Website

What if your dealership could be open 24 hours a day, 7 days a week, without requiring extra staff? Your dealer website helps you achieve just that! With a responsive dealer website, potential customers can find a car whenever and wherever they want. With online shopping now playing an integral role in the car buying process, a well-designed dealer website is a must. In addition, your website is a great way to engage with your customers by providing them with helpful tools such as a built-in ...