Just hear those sleigh bells jingling—Christmas is on the way! Waiting outside your door on Christmas Day, though, is the end of the year. We know, it gets us every year, too. One minute you’re unwrapping presents and the next you’re wrapping up the year.
With the talk of wrapping up the year comes the talk about new year’s resolutions. But with a new decade coming, it’s a great time to give yourself space to dream big and set forth a five or even ten-year plan for your business.
It’s no mystery the car buying process is changing due to those ranging in ages between 18-35 – Millennial. Having been born in 1988, I belong to the largest and most misunderstood age bracket in the U.S.
Through my years of experience in the automotive industry, I’ve found many dealers find it difficult to differentiate between Millennial fact and fiction. That’s why I’m here to offer insight into how we think and behave as consumers.
1. Instant Gratification Culture
Running an auto dealership inevitably means dealing with a LOT of auto dealer forms. Buyer’s Guides, Odometer Statements, Warranty Forms—it can seem overwhelming when looking at all the different types. When it comes to figuring out which forms you need though, it’s pretty much always dependent on who, where, and what your deals are pertaining to.
Who is your customer? Where is your customer coming from? What state are you in? What does your state require for doing deals? Lastly, what dea...