Knowing Your Target Market & Customer Demographic

Learn more about your target market can help your dealership grow through our helpful tips! So you’ve done all the hard work and now you’re a licensed, insured and bonded dealership with a great location. Everything is set and you’re ready to sell cars right? Not exactly. You still need the right cars! In this highly competitive automotive marketplace, your inventory is what’s going to make or break you. The last situation you want to find yourself in is having a lot full of cars t...

5 Key Characteristics Salespeople Need to Close Deals

Here is a helpful list of all the things you need to close deals in the Automotive industry: 1. Assertiveness Great sales people are assertive and focus on getting definitive answers from the buyer. The more a sales person asks the right questions, the more it leads the conversation to where the buyer can speak candidly about what they are looking for and to create an easier flow to the sale. This is not to be confused with aggressiveness. Being assertive eliminates buyers from thinking to...

Auto Customers of the Future Have Already Arrived

Dealers continue to shift their focus to online and mobile marketing vehicles to better reach, target, and engage the highly important and tech savvy millennial market. Pricing your cars aggressively and placing them on listing sites such as Autotraders, Cars.com, or CarGurus to get noticed is a great way to start - especially when it comes to customers of the future. However, just getting noticed is no longer enough. You will also need to highlight to your customers why they should buy from ...