Digital Marketing Trends for Auto Dealers in 2017

Technology is changing and evolving constantly. The days of dial-up internet and VHS tapes are long gone, replaced by fiber-optic internet, on-demand movies, and Netflix. As technology changes and advances, so do our buying tastes and preferences.  Today’s consumers are increasingly well-informed and research-driven. This is especially evident in the automotive space, where consumers are spending more time researching vehicles, and 75% of that research happens online. Running an ad in the loc...

3 Steps For Managing Your Auto Dealership’s Online Reputation

There’s no denying it—managing your online presence can be confusing and tedious. From managing your website, to establishing a social media presence and managing your reviews, it can be almost as confusing as trying to get your taxes done over the phone (I don’t wish that on anyone!). That being said, it’s still important to manage your online presence well, especially when it comes to your Online Reputation and, more specifically, your reviews. Online reviews can make or break a dealer...

Top 6 Social Media Tips for Used Car Dealerships

Social media is here to stay. Everyone (and I mean everyone) is on it—according to the Pew Research Center, a whopping 79% of online Americans are on Facebook, and that number keeps rising, both for Facebook and other social media platforms as well. If your auto dealership isn’t taking advantage of this huge audience of potential customers, it should be. People are no longer using social media to just keep track of what their friends or nephews are doing; they’re using it as a way to st...