3 Steps For Managing Your Auto Dealership’s Online Reputation

There’s no denying it—managing your online presence can be confusing and tedious. From managing your website, to establishing a social media presence and managing your reviews, it can be almost as confusing as trying to get your taxes done over the phone (I don’t wish that on anyone!). That being said, it’s still important to manage your auto dealership's online presence well, especially when it comes to your Online Reputation and, more specifically, your reviews. Online reviews can make...

Top 6 Social Media Tips for Used Car Dealerships

Social media is here to stay. Everyone (and I mean everyone) is on it—according to the Pew Research Center, a whopping 79% of online Americans are on Facebook, and that number keeps rising, both for Facebook and other social media platforms as well. If your auto dealership isn’t taking advantage of this huge audience of potential customers, it should be. People are no longer using social media to just keep track of what their friends or nephews are doing; they’re using it as a way to st...

Five Steps to Elevate Your Dealership Website

With print publications and other traditional media outlets on the decline, today’s car shoppers are heavily reliant on the internet to help inform their decisions. As seen across other industries, failure to stay up to date with digital trends and to evolve can lead to extinction. A great example would be Blockbuster, which dominated the movie rental industry in the 90s and early 2000s. Then Netflix came along, and took Blockbuster’s business model and improved upon it through digitizati...