Social media is here to stay. Everyone (and I mean everyone) is on it—according to the Pew Research Center, a whopping 79% of online Americans are on Facebook, and that number keeps rising, both for Facebook and other social media platforms as well.
If your auto dealership isn’t taking advantage of this huge audience of potential customers, it should be. People are no longer using social media to just keep track of what their friends or nephews are doing; they’re using it as a way to stay...
With print publications and other traditional media outlets on the decline, today’s car shoppers are heavily reliant on the internet to help inform their decisions.
As seen across other industries, failure to stay up to date with digital trends and to evolve can lead to extinction. A great example would be Blockbuster, which dominated the movie rental industry in the 90s and early 2000s. Then Netflix came along, and took Blockbuster’s business model and improved upon it through digitization...
Dealers continue to shift their focus to online and mobile marketing vehicles to better reach, target, and engage the highly important and tech savvy millennial market. Pricing your cars aggressively and placing them on listing sites such as Autotraders, Cars.com, or CarGurus to get noticed is a great way to start - especially when it comes to customers of the future.
However, just getting noticed is no longer enough. You will also need to highlight to your customers why they should buy from yo...