Auto Customers of the Future Have Already Arrived

Dealers continue to shift their focus to online and mobile marketing vehicles to better reach, target, and engage the highly important and tech savvy millennial market. Pricing your cars aggressively and placing them on listing sites such as Autotraders, Cars.com, or CarGurus to get noticed is a great way to start - especially when it comes to customers of the future. However, just getting noticed is no longer enough. You will also need to highlight to your customers why they should buy from ...