3 Steps For Managing Your Auto Dealership’s Online Reputation

There’s no denying it—managing your online presence can be confusing and tedious. From managing your website, to establishing a social media presence and managing your reviews, it can be almost as confusing as trying to get your taxes done over the phone (I don’t wish that on anyone!). That being said, it’s still important to manage your online presence well, especially when it comes to your Online Reputation and, more specifically, your reviews. Online reviews can make or break a dealer...

The Political Climate of the U.S. Auto Industry

2016 was a great year for the US auto industry. New car sales reached a record high of 17.55 million vehicles, topping the 2015 record of 17.47 million, and used car sales experienced similar growth, reaching a record of 40.6 million, topping the 2015 record of 38.3 million.  Low gas prices, low interest rates, and lower unemployment rates all contributed to the rise in sales and kept consumers buying throughout 2016. Most consumers opted to buy big—over 60% of new car buyers bought larger ve...